Several institutions have banned thongs, mainly schools and universities.In one particular case in 2002, a female high school vice principal in San Diego physically checked up to 100 female students' underwear as they entered the school for a dance, with or without student permission, causing an uproar among students and some parents and eliciting an investigation by the school into the vice principal's conduct. In her defence, the vice principal said the checks were for student safety and not specifically because of the wearing of thongs ("This was a safety issue, it was not a choice of underwear issue").
Of particular controversy is the retail by several outlets, including Abercrombie & Fitch, Argos and Etam, of thongs for children as young as seven. A spokesman for Abercrombie & Fitch stated that he could list "at least 100 reasons why a young girl would want thong underwear."This controversy spawned a great deal of free publicity for Abercrombie, including a chain letter that received wide circulation. Argos's production of padded bras and Etam's of sheer tops caused similar consternation. Media attention was drawn to the phenomenon when a British primary head teacher voiced concerns that pupils as young as 10 were wearing thong underwear to school
Of particular controversy is the retail by several outlets, including Abercrombie & Fitch, Argos and Etam, of thongs for children as young as seven. A spokesman for Abercrombie & Fitch stated that he could list "at least 100 reasons why a young girl would want thong underwear."This controversy spawned a great deal of free publicity for Abercrombie, including a chain letter that received wide circulation. Argos's production of padded bras and Etam's of sheer tops caused similar consternation. Media attention was drawn to the phenomenon when a British primary head teacher voiced concerns that pupils as young as 10 were wearing thong underwear to school
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