Thongs are descended from the earliest form of clothing, the loincloth, which were generally a male's clothing item, the reverse of modern western culture where the thong has more acceptance among women. In modern clothing, thongs first became popular as a swimsuit style in Brazil. The origin of the word "thong" is from the Old English thwong, a flexible leather cord.
The first direct descendant of the loincloth, in the direction of thong, was the jockstrap, created by Chicago sporting goods company Sharp & Smith in 1874. The first historical reference to the thong in post-1900's is in 1939 New York City when Mayor Fiorello LaGuardia ordered nude dancers to dress more appropriately. Jacques Heim's and Loius Réard's original bikini from 1946 — that introduced the term "bikini" — had a culotte with a thong back. Fashion designer Rudi Gernreich was credited with introducing the modern thong in 1974 which grew in popularity in South America, especially in Brazil. In the 1990's, the thong began to gain widespread acceptance and popularity in the United States of America (U.S.), amounting for sales of more than $2 billion per year in 2006. More recently, men's thong wear has begun to gain popularity for fit and supportiveness, especially for activities such as running, exercising, at the gym, or as daily wear. Thong underwear for males are similar to an athletic supporter, as they both provide support while using minimum fabric. Nevertheless, the typical athletic supporter is not a thong as the straps at the rear are not at the garment's center.
The first direct descendant of the loincloth, in the direction of thong, was the jockstrap, created by Chicago sporting goods company Sharp & Smith in 1874. The first historical reference to the thong in post-1900's is in 1939 New York City when Mayor Fiorello LaGuardia ordered nude dancers to dress more appropriately. Jacques Heim's and Loius Réard's original bikini from 1946 — that introduced the term "bikini" — had a culotte with a thong back. Fashion designer Rudi Gernreich was credited with introducing the modern thong in 1974 which grew in popularity in South America, especially in Brazil. In the 1990's, the thong began to gain widespread acceptance and popularity in the United States of America (U.S.), amounting for sales of more than $2 billion per year in 2006. More recently, men's thong wear has begun to gain popularity for fit and supportiveness, especially for activities such as running, exercising, at the gym, or as daily wear. Thong underwear for males are similar to an athletic supporter, as they both provide support while using minimum fabric. Nevertheless, the typical athletic supporter is not a thong as the straps at the rear are not at the garment's center.
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