Sisqo, who famously sang The Thong Song, will be gutted - G strings are out of fashion, apparently.
And according to a fashion expert, celebs are the ones to blame.
Sales of the sexy pant are down by 20 per cent as women swap their G-string for something altogether more comfortable.
And Angela Buttolph, presenter of new BBC show A Week Of Dressing Dangerously, reckons celebs have played a part in the fall in sales.
She told the Daily Mail: "You do associate them with Britney past her prime, Jordan and Paris Hilton, none of whom is particularly classy."
But they're not the only famous bums to slip into the skimpy knickers.
Have a look at our gallery to see if you can tell who the celeb thong fans are...
And according to a fashion expert, celebs are the ones to blame.
Sales of the sexy pant are down by 20 per cent as women swap their G-string for something altogether more comfortable.
And Angela Buttolph, presenter of new BBC show A Week Of Dressing Dangerously, reckons celebs have played a part in the fall in sales.
She told the Daily Mail: "You do associate them with Britney past her prime, Jordan and Paris Hilton, none of whom is particularly classy."
But they're not the only famous bums to slip into the skimpy knickers.
Have a look at our gallery to see if you can tell who the celeb thong fans are...
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